There are plenty of social media platforms on the market, but choosing which platforms to utilize can have a lasting impact on your business and personal promotion. With rumors of Instagram incorporating live video streaming and Twitter’s surprise decision to shut down Vine, the six-second video capture app it acquired just four years ago, the social media platforms you choose to implement into your marketing strategy matter.
As the marketing director for a tenured staffing agency, I wouldn’t recommend being on every social media platform. Be cautious before joining in on the market’s newest and most popular trend (i.e. Vine). However, it is important not to limit yourself or your business to just one platform’s user demographic reach. One platform may deliver substantial results for one industry, but then have no correlation to a different audience.
The one consistent mistake I see when it comes to social media marketing is broadly using social media platforms that fail to support your underlying agenda.
You can find my five social media marketing tips on the full article originally published by Forbes.
5 Social Media Tips To Create A Focused Marketing Strategy
About the author: Makenzie Bonham serves as the Marketing Director for Burnett’s Staffing, a Dallas – Fort Worth based staffing agency established in 1966. For more information about Makenzie and Burnett’s staff click here.