You can find my 2 cents for all things marketing, social media, and business communications on my new Forbes contributor page! Check out my Forbes Communications Council Contributor Page here. And don’t forget to follow us on Twitter! @ForbesCommCncl & @makenziebonham Before you go, I’ll leave you with one last thought… “The real world doesn’t reward perfectionists. It rewards people who get things done.”
by @makenziebonham When it comes to branding, consumer trust is not acquired overnight. The world’s most prestigious businesses have developed and maintained their corporate images by instilling confidence in their customers, providing persistent communication and surpassing the highest of client expectations. While handling corporate communications for a tenured staffing agency, I’ve become familiar with three key areas of business that are crucial for successfully portraying brand transparency. Focusing your sales, marketing and operational efforts on these aspects will inspire customers and clients toRead More
The best things in life are free. But, when it comes to software the best things are most certainly not. However, there are many online digital marketing tools that I use continuously for professional and personal use which are 100% free. Only one of the three require anything more than creating an account, consisting of an e-mail address and password. Even better, the majority of these tools can be accessed online at any time, from any device with internet connection.Read More
by @makenziebonham One poorly worded tweet has the ability to mar your company’s goodwill, which is why corporate communications through social media sites or mobile apps are not something employers should take lightly. In today’s modern workforce, whoever has access to the company’s social accounts has vast control over its public relations. Working in the staffing and recruitment industry, I frequently come across businesses hiring an entry-level employee to help run their professional accounts. This honest mistake is one that could inadvertently tarnish the corporation’sRead More
by @makenziebonham There are plenty of social media platforms on the market, but choosing which platforms to utilize can have a lasting impact on your business and personal promotion. With rumors of Instagram incorporating live video streaming and Twitter’s surprise decision to shut down Vine, the six-second video capture app it acquired just four years ago, the social media platforms you choose to implement into your marketing strategy matter. As the marketing director for a tenured staffing agency, I wouldn’t recommend beingRead More